PROUD TO HAVE WORKED WITH
Being at the core of building a marketing department in sports retail means more than just strategy—it’s about shaping the brand, driving sales, and creating an experience that connects with athletes and fans alike. Every campaign, partnership, and innovation fuels the company's growth and impact.
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RALLY HOUSE BRANDED COLLATERAL EXAMPLES
From store signage and e-commerce packaging to online profiles and recruiting materials, here are a few examples of Rally House branded collateral and how its elements are applied across various platforms.
BRICK-AND-MORTAR
STORES SUPPORT
I played a pivotal role in launching over 250 store locations, overseeing projects that encompassed in-store branding, storefront design, window graphics, custom light-up signs, and more. Each project was designed to attract customers, elevate the in-store experience, and foster a strong connection with the local community.
PROUD TO HAVE PARTNERED WITH
UNIVERSITY AND CONFERENCE PARTNERSHIPS
Led creative concepts and execution for official partnerships from start to finish for both in-venue retail spaces and e-commerce websites, as well as ongoing marketing support for all platforms. By the end of 2024, Rally House was operating in-venue and stadium operations for three universities, e-commerce sites for five universities, as well as Big Ten Conference Championship events and official e-commerce website.
DIGITAL CONTENT
Due to a hyper-local and team-specific targeting strategy, the majority of content had to be designed with versioning in mind. It taught us to "work smarter, not harder". By introducing seasonal content themes by league, the design team was able to keep the content content fresh for customers, streamline creative execution, and ensured omni-channel consistency. Below are examples of digital applications from recent NFL, MLB, NCAA and holiday campaigns.
PARTNER CAMPAIGNS
Utilizing assets from branded kits provided by partners, these are examples of campaign execution from the 2023 NFL Draft in Kansas City and 2024 CLC College Colors Day campaign. The goal was to cross promote with said partners to create an omni-channel experience for customers and fans on every touchpoint possible.